Digital Marketing & Lead Generation
Learn Exactly How You Can Generate Leads Online And Build A List In A Few Easy Steps
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Digital Marketing & Lead Generation Video Course
How To Use Digital Marketing For Lead Generation
This Course Is Digital Lead Gen 101 & Designed To Give You A Proven Framework Of How To Do It.
This course is outlined to show you how to collect leads online, otherwise known for short as "Lead Gen" and "build your list". A list refers to a targeted group of folks who "raise their hand" and express interest in your offers.
Module One: Lead Magnets
What is a lead magnet? You probably already use them or have been drawn to one before already. An example would be, "Get a free appetizer when you come in for lunch today". A lead magnet. This module will outline the steps:
How do you build lead magnets to collect leads online?.
What tools can you use to build one and deploy it?
How and where will you design your lead magnets? What kinds will you use?.
More leads, more conversations, more sales....
Module Two: Landing Page Designs
Landing pages are designed to bring your ideal prospect right to a very specific page with a very specific purpose. A lot like landing one tiny aircraft on a ship in the middle of a vast ocean. It doesn't happen by "accident", right?
What do you say on a landing page? How do you create one? It's all covered in the course along with tools to help you do it.
What happens when they "click"? How do you streamline that process? You'll discover ways to automate this process to really scale and increase your online leads!
What is our offer on our landing page, what's it called and where does it "live"? In other words, what will you use to deliver your online digital assets for people to view and act upon? Do you have a system in place? Don't worry if you don't, the course outlines ways and tools you can use to do it all for free!
Module Three: Traffic & Optimization
How do we build traffic to our offer and lead magnet to grow our list?
What is the compelling offer we will create to generate traffic to our sales page?
How can we optimize this entire process to flow as smoothly as possible?
What kind of offer funnel are you going to optimize first to make the biggest impact?
Connect Craft Leads Course Goals
We seek to teach anyone how to effectively run lead generation campaigns online for themselves. We also want you to understand the mechanics of digital marketing & how and why it works. You don't need to be an expert but once you can wrap your head around the frameworks and concepts of how to use specific tools, it can really have a tremendous impact.
Once You Know How, Find Out Where...
Once you understand the basic mechanics of this course and prior to implementing the things you'll learn, it's important to develop a marketing strategy behind your lead magnet and list.
Marketing "tactics" such as "list building" and "online lead gen" are necessary BUT will fail to produce your desired results IF you do not make them all part of an overall STRATEGY!
COURSE'S BENEFICIAL FEATURES
You can learn this, use free tools and put it to work in as little as 24 hours!
The Right Direction
Every Pathcrafter program is designed to link you up with what you need to get you on the right path, quickly.
Video On Any Devices
View the course at your own pace from any device. the course is taught through a short series of three videos.
Real Life Project
Taking the action steps outlined in the course on your own project will help you both understand the moving parts and gain confidence in your ability to do this!
Attractive Design
When creating lead magnets and offers, be sure to spend some time on a nice design but DON'T OBSESS over it.
Responsive Design
People see your pages and offers on many different types of devices so be sure that whatever tools you choose allows you to provide responsive designs.
Easy To Use
This course will show you very easy to use tools so you don't have to buy anything or be a tech wizard to do this!
Digital Marketing & Online Lead Generation Course
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ARE YOU READY TO LEARN HOW TO GENERATE LEADS ONLINE & BUILD A LIST OF HUNGRY BUYERS?
Learn the basics of digital marketing lead generation by enrolling in our free course today by clicking below.