Digital Marketing Using QR Codes | A Four Part Series To Help Small Business Owners Maximize Digital Marketing Tools & Visibility Part Two

1. Food manufacturers and processors can place codes on their food packages that link to text or video recipes online that can be tried out by purchasers.

2. Very small business owners that receive very high traffic can rent advertising space at their stand or shop to other businesses that want to put of QR Codes. Think of newspaper sellers, hot dog stands, coffee stands etc.

3. Vineyards and small brewers can utilize QR Codes to market their brands better, provide interesting info about the wine/beer type, details which retail locations it is available at and accept online orders.

4. Clothing retailers are using codes on their merchandise similar to how normal clothing tags work. The advantage is if a brand wants to communicate its unique story or introduce the buyer to other clothes in its line, they can direct them to an online site with the codes.

5. Businesses and business owners that attend a lot of trade shows and networking events can use QR Codes on their name tags, business cards, trade show booths, promotional material so that interested persons just need to swipe the codes to get full information about that business.

6. Business can take advantage of public advertising space that may not be large enough for conventional ads, but are big enough for QR codes, such as supermarket trolleys, wrapping paper, bus seats, safety bars on trains, ski mountain chairs or amusement park rides etc.

7. One stationary item that gets in the hand of so many customers is a business’ cash receipt, invoice or delivery note. By placing your QR Code on these stationary items you can have a much wider reach for free. Try and make the QR Code enticing such as a QR Code on a cash receipt would entitle the buyer to a discount on his next purchase.