Digital Marketing Small Business Using QR Codes

QR Codes can be of great benefit to small business owners who want a cheap marketing method that combines offline and online marketing. However, as with any good thing, QR Codes have certain challenges that small business owners ought to be aware of so that they can better navigate this marketing system.

1. Although mobile phone usage has sky rocketed, QR Code usage has not grown by the same proportion in the Americas. Over in Japan, they are extremely popular among the population who are more fond of new technologies. QR Code usage will grow as people’s personal attitudes change toward this new trend and though it may take time, small business that have learnt to use QR Codes will be ahead of the competition when upward surge really takes place.

2. Consumers may find that other forms of mobile usage are much easier for them to use such as using SMS or text messaging and apps, rather than scanning a barcode. However, these methods were also not highly regarded when they were developed, yet when young people caught on to them, they exploded. The good news is that as more and more people see the reward of scanning barcodes, they will find it easier to do so and increase their usage.

3. One of the critical factors that will cause this shift is if business owners offer great rewards on the other side of that barcode. There is a big difference in just sending people to get basic and boring information on your website versus offering fantastic discount coupons or giveaways, early access tickets to new movies, book releases or music concerts and so on. QR Code marketing has to be jus as entertaining and thrilling as all other successful marketing methods for people to respond positively to it.

4. A final challenge with QR Codes to take note of is that if they are not properly printed with the right contrast, they are difficult to scan and result in lost sales leads. So if you place a black and white code against a white wall, a mobile phone camera may not be able to capture the image in a way that the bar code reader app can process. The solution is to have a background that strongly contrasts with the barcode colors. For example in the above case the QR code should be placed on a black or dark blue sheet before placing it on the white wall.

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